Welcome to the Question Economy
AI can generate a million answers. The advantage goes to the people who know which question to ask. We help leaders move forward with AI, starting with real work, in ways that strengthen the business and the people behind it.
Bring the work. See what changes.
One real decision, document or task. Four steps, the same in coaching, programs and keynotes.
Experience
Use AI on your own work, live.
- Your decision, document or task, not a demo
Understand
See what changed, and what it says about how the work was done until now.
Redesign
Decide how the work should run with AI as part of it.
Embed
Make it a habit your team repeats, so the next new capability gets put to work too.
Most people stop at saving time. We look further: better decisions, higher quality, less rework, and people more confident in their work.
The method, in practice
Situation
AI in real work, not a policy rolloutOne of Canada's largest polytechnics wanted faculty, staff and students to use generative AI in their actual work.
What we did
Policy, consultations and an AI LabAs Seneca's two AI Thought Leaders, we helped shape its AI policy, ran dozens of consultations and co-developed the case for the AI Lab.
What changed
A community of hundreds of colleaguesMyTutor in 21 course sections within five months, and workshops rated 4.6 out of 5. Read the Seneca story
Situation
Teams that wanted AI in their own workMining, security technology and airport operations.
What we did
Started where the work gets stuckA survey before the program asked where: email, reporting, data analysis, comparing documents. The sessions worked on those answers.
What changed
A plan for one real workflowEach participant left with a plan to improve one workflow from their own job.
- Microsoft
- Lloyds Bank
- Canadian Armed Forces
- University of the West Indies
- İGA Istanbul Airport
- First Quantum Minerals
- Seneca Polytechnic
- North York General Hospital
- Polytechnics Canada
- University of Central Florida
Where are you starting?
For executives and leadership teams
Bring one real piece of work and find out what AI changes about your decisions, your team and your business.
For leaders → Your organizationFor institutions and organizations
The same method at organization scale: people learn on real work, then redesign it together.
For organizations → Your eventFor conference and event organizers
Keynotes and workshops where the audience uses AI on real examples, with humour and two hosts.
Speaking →Do you advise families or business owners? See how we work with advisory firms.
A systems thinker and an educator, in the same room
Panos brings systems thinking and more than 20 years of business design. Kent brings adult learning, law and educational technology. Together they led AI adoption inside a large institution, colleague to colleague.
I really enjoyed Kent and Panos' delivery style. It was incredibly engaging. I also really liked the real-time demonstrations of the AI platforms.
Workshop participant
Bring one piece of work
Tell us about one decision, document or task you would like help with. If what you need doesn't fit any of the routes above, tell us that too.